Architecture is an art form – there’s no doubt about it. There are so many things that go into crafting a living space that covering them would take eons. However, on the business side of this art form, the situation is far different.

In this article, we’ll cover how architects can market their artform through 3D renders.

3D rendering is a fantastic option for content marketing, especially for architecture. There are so many benefits of using this technique that we’ve decided to highlight the most important ones below.

We’ll explore everything there is to know about content marketing, how architecture firms can boost their content marketing through 3D rendering, and eight ways they can implement it.

What is Content Marketing?

Content marketing is a specific type of marketing that focuses on creating, distributing, and marketing specific content catered to that exact purpose. It’s all about presenting the prospective product to a wide array of potential customers using many marketing channels.

At least in this sense, content marketing includes the production of architecture related material to present to potential customers. One of the best ways to present architecture in a visual sense to people who aren’t architects, or have internal knowledge about the matter, is through intricate 3D renders.

With content marketing, a company can spread brand awareness, generate leads, and attract and keep potential customers.

Why Every Architecture Firm Should Use Content Marketing

Architecture is an arf atom that has followed humanity for as long as civilization, and ever since there were architects, there was competition. We live in a very competitive time. There’s software out there that enables everyone to make an architectural project, no matter the time, effort, experience, and education on the matter.

Everyone wishes they were an architect, and this has flooded the market with much viable competition and unskilled amateurs.

If you want to get your company above all else, you’ll need a fantastic marketing effort to do so – and there is no better way to market than through content marketing, at least for architecture.

Content marketing and architecture go hand in hand. Using content marketing, architecture firms can present their complex, intricate, and highly detailed designs in a digestible, easy to understand, and applicable manner.

A person who has no prior connection to the architecture industry is far more likely to understand and appreciate a glorious looking 3D render of a fantastic building as opposed to a complex, number ridden schematic. Not everyone that deals with architecture and construction is an architect, and appealing to that demographic isn’t as easy as simply presenting your work as you see it.

Every architecture firm in the world can benefit from the use of content marketing, and the best way to create content for your content marketing efforts is by creating gorgeous 3D renders of your works.

How 3D Rendering Can Boost Your Content Marketing

Through the use of 3D rendering, you can create intricate visual presentations of your architecture designs in an understandable, slick, and digestible manner. These features make them ideal for content marketing.

3D renders a fantastic way to present something industry-specific and complex in a way that virtually everyone can understand it. Not everyone will know or care about the specific dimensions that make up the fundamentals of your project – but everyone will be able to enjoy and experience your art from a personal, consumer perspective.

As an architect and as a marketing expert at an architecture firm, your target demographic is going to vary wildly. Some people want to approach potential investors – others are looking for construction companies, while some want to get their ideas out there.

No matter whom you’re trying to appeal to, a 3D render is a fantastic way to do so. For demonstration purposes, we’ll list eight ways that marketing companies can benefit from the use of 3D renders below.

1.     Blogs Need Quality Visuals

Blogs, especially those that deal with art and architecture, can benefit quite a lot from the inclusion of 3D renders. Good visuals such as proper 3D renders of your projects make out of the box exciting visuals and will, without a doubt, take your blog to the next level.

Your blog could benefit a lot from having a selection of high-quality 3D renders conveniently placed on it. You could feature them on the front page or dedicate a whole section to 3D renders. That won’t only attract potential customers – it will do wonders for customer retention.

If a prospect sees that you mean serious business by presenting high-quality 3D renders on your blog, they’re far more likely to stick around and see just what you have to offer. After doing so, when the time is right, they might even put in an order.

2.     3D Animations Make Videos More Appealing

Artists have many ways to present their artwork so that it’s appealing and easy to understand. Perhaps the best way to present your architecture project’s scope and sophistication is to animate it to an extent. Animations don’t have to be huge, complex, or intricate. They can be briefs that you put out there to attract new customers to your fold.

Through animations, you can present your 3D render in true 3D, from a perspective you’re willing to show. Artistry and artworks are all about perspective, lighting, and visuals – and animations put you, the creator, in control of all of those. Make your artwork shine through the use of animations, and market them as much as possible to your prospects.

3.     Make Your Case Studies Shine

Case studies aren’t usually used as presentation material for people who aren’t versed in architecture. In an architectural sense, case studies cover all the intricate details that define your work as an architect and your project to be specific.

Case studies are usually elaborate, long, and pretty complex. Not everyone will gain any essential insight from them, but those who do will be delighted that it includes a gorgeous 3D render.

The issue with case studies is that they tend to be monotonous. There’s no room for monotony in the world of architecture, and a fantastic way to break through it is by including a 3D render. A 3D render will make your case studies stand out among the crowd and make the people reading them genuinely interested in your work – which has many business benefits.

4.     Display Your Work Across all Channels

A good way to spread the word about your work is to present it as much as possible by any means necessary. Again, stills will work fantastic for this, but making a 3D render and toying around with it will make the best promotional material for any architectural content marketing campaign.

There’s something about 3D renders that makes them inherently realistic. Using 3D renders, you can present your work to any demographic you need – from professional to consumer.

Alternatively, different channels have different rules and work best with different promotional materials. Whichever medium you decide to spread your architectural design through, a high-quality 3D render is a fundamental source from which you should extract all your architectural marketing material.

5.     Better Presentations

Presentation is everything, especially if you’re working in a visual medium. Architecture, for the untrained eye, is all about impressive visuals and functionality. When you’re working with 3D renders as promotional content for marketing purposes, you’re in charge of all the visual elements that make up the bulk of the advertisement itself.

All the shading, lighting, and positioning is at your disposal when you’re molding a 3D render to fit your marketing intentions. Through the use of these visual elements, you can turn your 3D render into something truly impressive that’s bound to woo potential investors and other prospects.

6.     3D Rendering Makes Projects Easy to Understand

We’ve mentioned this before in this article, and we’ll mention it again. One of the most important aspects of any good marketing campaign is the applicability of the marketing material itself. An architect doesn’t only deal with devising elaborate buildings, at least not for business.

There are particular regulations, standards, and rules an architect must adhere to when they’re working on a commercial project. While an architect has to understand all of these and implement them, the prospective customer isn’t going to have the slightest idea about what these rules and regulations are.

That’s because investors or people looking at their potential new home aren’t concerned with elaborate explanations of minute details that make your design conform to industry norms. They’re interested in the visual aspect of the design, and that’s virtually it.

Using 3D renders, you can make your design that much more approachable, understandable, and digestible. However, the biggest reason you should use 3D rendering for your architectural projects is that they make your content easier to comprehend and understand from a consumer’s perspective.

7.     3D Renders are Easy to Adjust

One of the main appeals that 3D renders have as opposed to other architecture marketing material is that they can be adjusted, modified, and revisited countless times with relative ease. When you’re working with 3D renders, you can seamlessly make changes that reflect on the final design.

3D renders are very simple to modify, so if anyone has any comments you’d like to implement in your design, or you’re not satisfied with the final product, you can edit it at any time to make it that much more polished.

Usually, in the final stages of design, artists like to revisit their work and continually improve upon it in fine detail that makes the whole design seem more professional, polished, and finalized as a result.

8.     Make Your Website Content Stand Out

Many websites out there, especially in the world of design and architecture, have formulated their overall design based on current trends. All of them are flat, similar, and monotonous. If you’re looking to make your website stand out among the sea of similarities, you’ll need to spice it up with some 3D renders.

3D renders, aside from making outstanding marketing material, are also fantastic as design elements. You can use your 3D renders in more ways than one on your website. Highlight your design, present an intricate landing page full of your 3D renders, or get creative – make the 3D render the central point for the navigation on your website.

The possibilities are endless, as the creative potential of your 3D renders as a design element for your website is massive.

In Conclusion

EasyRender believes that every architect in the world is, in fact, an artist. Architecture is a type of artistry that deserves to be marketed, seen, and profited upon. A good way for an architect to market their content is by making an elaborate 3D render.

3D renders make ideal candidates for marketing material in the architecture and construction industry for more reasons than one. We’ve covered the essential ways you can utilize 3D renders as an architect for your content marketing efforts, but the truth is there are many more ways you can use them.

It’s up to you to explore the full range of possibilities you unlock by creating a fantastic, usable, and easy-to-understand 3D render, and we here at EasyRender salute you!