A Deep Dive into the Housing Market: 6 Methods for Insightful Analysis

A 3d rendering of a country house in the woods.

Analyzing consumer data is an effective way to gain powerful market insights in any industry, and the property sector is no exception to this rule.

The ability to understand and anticipate what existing and potential buyers are most compelled by can help you develop marketing strategies and sales pitches that are as succinct and success-driven as possible.

In 2023, Statista revealed that the US housing market is valued at over $113 trillion, and the number is only expected to inflate in the coming years.

But while the real estate market is considered one of the most stable worldwide, consumer behaviors within it can be less predictable. This is where insightful analysis comes in.

Property agencies and brokerages need data analysis software to detect market patterns, predict future trends, and adapt marketing strategies to meet the transient needs of complex consumer demographics.

That’s why we’ve done a deep dive into six effective methods for insightful analysis in the housing market. Using these methods can give you the necessary competitive edge for achieving success in this active but saturated trillion-dollar industry.

Use A Data Analysis Software Program

When it comes to deep, accurate, and truly insightful market analysis, it doesn’t get better than a good software program.

These days, businesses are no longer burdened with the arduous task of manually sifting through information to arrive at market-related conclusions. There are digital, automated systems that can do all the work for you. And you should let them as they save time, resources, and money.

These programs work by collecting, storing, and sorting through continuous waves of existing market data to detect any observable patterns of behavior or spending. The software then uses what it finds to inform the user about what the current state of the market looks like and what to expect from it in the future.

Housing market data analysis software platforms focus on a variety of audience and market factors to draw conclusions from, such as demographics, credit availability, inflation, social and cultural trends, crime rates, political influences, and more.

Some of the best data analysis software programs for the housing market include:

Zilculator
Buildium
Dealcheck
AnalystPro
RealData

All of these software programs offer comprehensive housing market insights that can be used in a variety of ways to inform fresh, effective new marketing strategies.

Use Social Media Analytics

If you’re a smaller real estate agency or don’t feel ready to tackle a full-on data analysis program like the ones listed above, fear not. There are other ways to gather valuable data.

Social media has always offered data analysis and insight tools to its users. However, they’ve evolved to become fully adept professional tools for agencies and businesses.

Apps like Facebook, Instagram, and LinkedIn are all great places to track consumer behavior within your target demographic and learn what your audience is looking for most in the housing market. You can also pick up on current property trends and discover relevant news about the housing industry as a whole.

Social media analytics can show you what kind of content consumers engage with most and what the highest-performing uploads are. They can even provide an easily accessible platform on which to host questionnaires and surveys. Polls, Q&As, and other audience input options are all widely available on most social media analytics platforms.

Assess Competitor’s Performance

Gauging where your competitors are performance-wise is a powerful method for gaining insights into the state of the housing market.

Without an understanding of what other real estate agencies or professionals in the industry are focusing on, the risk of missing out on key trends and relevant consumer behavior is all too high.

You can assess your competitor’s strategies and performance by tracking their trajectory at a distance and networking with peers at regular events. Plus, by staying in the loop about any breakthrough technologies, advancements, or patterns that are unfolding in real-time, you can gain valuable insight into your competitor's movements and current focus.

Access Public Information

These days, the internet can be a powerful source of meaningful data if you know where to look.

Lots of companies use the internet as a source of information about consumer spending habits, housing trends, financial statuses, market perceptions, and all sorts of other insights as to the climate and attitude of the real estate industry.

Performing your own market research is simple. Once you’ve analyzed the market, you can ensure you target the right customer base, especially if you’re buying real estate leads online. Buying leads is a successful strategy used by a number of real estate agents to find buyers and sellers, and these leads are generated by analyzing public data that’s collated and segmented according to specific demographics.

Combined with your knowledge of the market, they streamline the marketing process and increase the rate of success.

Ask Your Clients For Feedback

One of the simplest and most direct methods of performing insightful analysis is to ask your clients about their motivations, preferences, queries, and complaints in real-time.

Asking your audience for direct feedback is not only one of the best ways to cultivate deeper, more enduring relationships with them, but it also provides valuable insight into their ever-evolving needs.

There are lots of ways to ask your clients for feedback. After a sale or business-to-consumer interaction, you could provide them with a simple feedback survey about their satisfaction levels. You could also use social media polls, questionnaires, or even engaging content to inspire useful dialogue.

Make Insightful Analysis A Priority

At the end of the day, insightful analysis is a crucial aspect of navigating the housing market.

Adopting various tools and strategies for implementing it can not only make your real estate agency more competitive but also improve its relationship with clients.

Whether you prefer a comprehensive data analysis platform, a simple social media dashboard, or the more direct method of engaging with consumers manually, identifying how you want to understand data relating to your industry is always going to be a step in the right direction.