3D visualization technology is rapidly evolving – thus, it’s becoming the main media for implementing interactive graphics such as interior designs, architectural solutions, TV commercials, and similar activities to the marketing sphere.

Like every other job, the process of 3D Visualization brings a hefty amount of problems to solve. We are going to cover some common issues and give you advice on how to fix them. So, without further ado, let’s get started.

What Is 3D Visualization?

3D Visualization is a process of creating graphical content, including 3D graphics, CGI (computer-generated imagery), 3D rendering, and similar 3D art profiles. A 3D design isn’t the same thing as a 3D visualization.

3D Visualization is a dynamic graphic that requires technical skill as well as an artistic touch.

The primary purpose of 3D Visualization is to render a 3D modeled file into photorealistic content.

Over the past decade, technology has evolved rapidly. Making the final product more and more realistic, and today, it’s possible to make a photorealistic design of anything through the sheer computing power of your PC.

It’s not limited just for the consumer-product industry. 3D Visualization is present in the fields of architecture, interior design, animation and movie sectors, environmental design, and in a way, became a new trend in the art world.

Unrealistic Textures

Perfection isn’t always the best solution. Imagine being in a room where everything is symmetrical, perfectly preserved, and every object is perfectly aligned in some apparent order. It would be a little tense.

Considering that our world is full of all sorts of imperfections like fingerprints, scratches, cigarette burns, and many other indications of a living soul in the area, you should add those to your 3D visual adaptation.

Take care of tiny details like the wooden rings or the rust on the surface. Make sure to project them in the natural proportions. Don’t make the scratches too big or too small, try making those details 3D as well.

Maybe the most common mistake in this field is not understanding the value of those tiny details like taking care of every surface in the same manner. Learn to make a difference between different textures and take care of small details.

Proper Shading

To do proper shading, you must understand how light works. Take care of reflections, which color reflects which amount of light, how to set up contrasts, and what kind of light is accurate for a particular atmosphere.

Always think about the tone of light that you are using. Light is one of the crucial details when it comes to the atmosphere your visualized project has to reflect. Also, try taking care of the sharpness of the shadows.

Having shadows that are too sharp isn’t suggestible. Sharp shadows usually make the image a bit hard to look at – aggressive to the eye. Blend your shadows and adjust colors to correspond to the light, and your work will look much more professional.

Burned highlights are also a matter of discussion. As sharpened shadows are unfriendly to our eye, too much light is equally annoying. Dedicate your time to adjusting exposure – it will fix both burned areas and too much contrast between light and dark.

Lack Of Detail

Having too many details is never the right solution, yet lacking details is also a prevalent mistake. Minimalism isn’t the same as not having too many features. Develop a sense of combination, utilizing different materials and experimenting with shapes in a given space crucial.

Those details are not strictly tied to the design – it’s the matter of representing your design. The impression of the atmosphere is significant. Always remember the fundamentals of your design and build details from that idea.

Having all the main objects in perfect order compared to one another is a good thing. On the other hand, having all objects perfectly aligned leaves a tense mark on the final impression of the work.

Twisting and turning objects to break unnecessary parallels will leave a more lifelike touch. That, combined with the accurate light and the carefully added textures, will make your work highly representable.

Environmental Setting

The excellent environmental organization is, at first sight, an unimportant detail, but sights can be deceitful. You want to make your client look at your work – it has to drag him in by itself. That means your work must show where to look and to make him or her notice it.

If you’re looking to show your client exactly where to look, your work must have a fundamental concept. This means that nothing happened by accident, and you planned your every step. Having a focus at the center of the work is preferable.

The central composition is gentle to the eye, and if inconspicuous details on the sides support it, it will drag in the observer. Having average details in the background leaves a harmonious impression.

Be careful when planning the composition. Although you will calculate your every step, the structure should fit the task like a glove. Therefore, you need to focus on the atmosphere of your work – too many imperfections will just seem like a mess.

Monotonous Design

Being pragmatic about the rules you learned in the university or elsewhere is not always a good option. Although those rules are all there for a reason, if they are all applied without your personal touch, the work will seem distanced and will have that example-like vibe.

Since you’re an artist, you are expected to have innovative ideas and creative solutions for every task. So putting standard faux assisted light, and composing your 3D Visualization strictly through one pattern is not something that occupies the matters of your profession.

Every problem that we’ve mentioned can lead to a monotonous design. Taking care of all the details we mentioned will help your work maintain that professionally clumsy impression needed to connect with your clients.

In Conclusion

When it comes to the difference between good and bad 3D visualizations – there is a thin line that makes the border between a professional and an amateur. You want to be above that line, not on it or below.

You must take care of the psychological aspect of your job as well as the technical. Taking care of those tiny details mentioned will not only make the impression of your work easier on the eyes, but it will also represent you as a diligent worker.

Getting used to following these rules will take time, but it will pay off. The road above the line is paved with thorns, and you are walking on your hands. Once you get there, you can choose many paths to follow, and it’s never too late to change it as desired.