Architectural visualization is one of the finest tools an architect or an artist can use to promote unfinished projects. It allows someone to present their project to others, hoping that someone might become interested in it and decide to purchase the rights or even start working on it.

Promotion is the key to success for most projects. The more people know about it, the higher the chances of it being realized. If the project isn’t as promoted as it should, it can fail more often than not. It’s in the best interest of the architects to promote their products effectively. If you want to learn more about how this works, make sure to read our complete guide.

What is architectural visualization?

Architectural visualization is a method of representing projects in the form of 3D or 2D graphic images or animations so that everyone can see how an object would look in real life. It’s one of the finest ways of representing something that is yet to be constructed.

Architects learn to model 3D images or animations in programs like AutoCAD, Autodesk Maya, Rhinoceros, and many more. Then, they can show the designs/projects to their clients, and the clients can decide whether or not they are interested in a project that looks like that. It’s beneficial in several ways:

• ‍Easier communication between the clients and the architects – It’s much easier to show the client a 3D rendering of something you are working on then drawing it by hand or even starting to realize the project in real life. It enables faster, easier, and better communication between the client and the service provider.‍
• It saves a lot of time – Various tools can help the architect realize the project much faster than they would’ve been able to otherwise. Architectural visualization might seem slow at first, but it is, in fact, one of the fastest ways of “bringing a project to life” in modern times.

The skills required to master architectural visualization are pretty high, but once someone does it, they start paying off for themselves. Not everyone can do architectural visualization, yet, it’s one of the most critical factors in architecture, art, 3D modeling, and many more.

How it works in practice

When it comes to practice and architectural visualization, in most cases, the architect is working on a project which a client demands. The clients can choose anything – from personal households to massive skyscrapers they are interested in constructing or even improving upon. Then, the architect begins to work on a project, and they tend to meet all the clients’ demands.

The architectural visualization process is by no means simple. It takes years of practice and constantly doing projects to master the visualization programs and learn how to create masterpieces. It’s quite rewarding, and most architects who are incredible when it comes to architectural visualization know how to value their time and efforts.

There are many qualities visual architects share. For instance:‍

• ‍Using the tools they have to solve problems – The architectural designs look amazing when they are completed, but it’s not easy to reach perfection in practice. There are numerous tools rendering programs have and, sometimes, architects need to use all of them to create a masterpiece.‍
• Working on a tight schedule – More often than not, architects work on a tight schedule. Architectural visualization is not something they can complete without any issues at all. There are ups and downs, which takes time and effort. However, they can do everything they need to in time.

As you can see, architectural visualization is a complex process that requires time, effort, hard work, coordination, planning, and many more. People often only see the results, but they don’t see all the architects’ hard work.

It’s great for making billboard ads

One of the most sought-after purposes of architectural visualization is making billboard ads. 3D rendering is simply perfect for that. It can be either an animation or a static image, and both are easy to achieve with good rendering skills.

The promotion has always been one of the best ideas visual architects had. They simply didn’t need to finish their products before promoting them. After all, they can get feedback, criticism, and comments easier that way. Billboards offer a really good method of showing your architectural visualization skills to the public.

Connecting the public with what architects are doing is a good idea to spread the ideas with everyone interested in it. It can be anything – from an unfinished architecture project to a finished one and even potential improvements that you can do on an object. It all depends on the demands an architect gets.

It fits into printed promotional materials

The scale has never been an issue when it comes to architectural visualization. Since it’s done in a computer program, it’s relatively easy to scale it down or up to meet particular demands. Thus, you can easily scale it down to the perfect size for promotional material.

Pamphlets are the perfect printed promotional materials every architect needs to learn about. If they can print their projects (or the progress they have made on a certain project) and make it interesting for someone to read, they will promote their work more effectively. Pamphlets are a good idea due to two things:

• ‍They are easy to make – Printing pamphlets is a cheap and easy way of making sure that people can get to your project designs or other architectural visualization projects you are currently doing.‍
• They are easy to read – People are often not interested in reading long blocks of text. Pamphlets are quick reads; it takes less than a minute or two to read most of them. That will increase your chances of people becoming more interested in what you have to offer.

Never underestimate the power of marketing and printed promotional materials. You never know who might see them and become interested in your architectural visualization designs. The only sure way to find out is to start doing printed promotions.

Potential for VR experiences

Virtual reality is becoming more and more popular. As technology progresses and advances, people are always interested in learning more about it and experiencing something they hadn’t been able to before. VR is just one of the examples of how advanced technology can help you with promotion as well.

Creating a VR tour of your upcoming project might be an incredible idea. People love to see things, but they love seeing something that hasn’t been completed yet or is still under construction. They also love to see innovative new ideas as well. Think about all the benefits of VR for architecture, and you will soon see how incredible they are.

Architects can use this to their advantage and ensure that potential clients can go on VR tours of their upcoming projects. It will build the perfect marketing setting for everyone interested in what you are doing as an architect and in the art of Virtual Reality.

Great for sharing on social media

Social media is always a good tool for any sort of promotion. People frequent them often, and in the times of a global Covid-19 pandemic, when movement is restricted in a way, they spend time scrolling through social media and finding something that will pique their interest.

How social media function is that they often have options for further sharing. If people find something interesting, they can share it on their profiles, and everyone who is connected with them can see it and share it further. It can easily create a marketing chain, and it’s something most companies use to promote their brands.

Social media is just one of the ways to promote unfinished projects and gain popularity and recognition. It can also build up the number of people following you on social media, and you can also receive potential job offers, project commissions, and many more. Never underestimate social media.

Blog project presentations

The same can be said for blog projects or presentations. It is relatively easy for someone to create a 3D or 2D rendering of their project and include it in a blog or a presentation. That way, people or potential clients will see what the projects are about and how they will work in practice.

The more methods of promoting your materials, the better it will be for your project. After all, the more people know about it, the higher the chances of finding someone interested in seeing it through until the end.

Presentations are good since you will be able to present your hard work to potential clients and receive necessary feedback. It’s a really good method of promoting unfinished projects.

Good for email marketing

Another thing you might not have thought about is email marketing. Architectural visualization is in a program on your personal computer. It’s easy to save it as a file and forward it to someone via email.

You can do this to any contacts you have, and if your list of contacts or potential clients is big enough, you will be able to share your project with a lot of people. It cannot be bad for your marketing, and you should always attempt to do it efficiently. Here are two ideas:

• ‍Organize your list of recipients – Sending your projects to people who are not interested in them won’t get you anywhere. However, if you organize your list of email recipients and send it to them exclusively, you’ll get good results.‍
• Don’t overdo it – No one loves to receive ten emails per day from a single person. Just don’t overdo it when it comes to email marketing. Follow the general rule of several days, but always be able to respond to someone who shows interest in your projects. It can lead to incredible opportunities.

Emails are a safe and secure way to promote your business and/or projects. Make sure that you use them to their fullest potential.

Easy to catch attention with

If something is special and good, you will be able to catch someone’s attention with it. For this reason, you’ll need to make sure that your architectural visualization is simply impeccable. The better it is, the more attention it will attract.

People generally love things with a certain aesthetic draw to them. You will be able to customize your architectural visualization projects to your heart’s content. You can make your projects seem attractive and interesting to anyone.

Once you catch someone’s attention, make sure that you don’t drop it. Keep the project interesting – think about what you would love to see in a project, and make your project more like that. It’s simple yet demanding.

Conclusion

Architectural visualization has numerous benefits you are yet to explore. You can even use unfinished projects to increase the awareness of your work or build up promotion materials. For instance, you can always rely on social media and printed pamphlets to promote your work. Both options are simple and won’t take much of your time.

However, if you wish to attract serious clients, you can resort to VR technologies or even blog project presentations. VR works miracles for the architecture industry, but we know you are well-aware of it. In any case, for as long as you do incredible work in visual architecture, you will find ways to promote what you are doing and build a steady base of clients.